Council Post: Four Clever Tips For Selling Your Next Tech Product
Cofounder and president of OptinMonster. Expert software architect with a deep knowledge of building products for the mass market.
Are you getting ready to launch your next tech product? If so, you’re probably hyper-focused on tuning your product, squashing bugs and securing plenty of early sales.
Tech leaders and their supporting teams can build better products and make meaningful improvements over time if they get plenty of sales and feedback soon after launch. The thing is, you can’t just announce a product and expect to see a mountain of conversions overnight.
If you want people to invest in your business, you have to market your product in a way that makes sense to your target audience. Visibility is also a crucial factor. People cannot purchase something if they don’t know it exists.
Today, we will look at a few clever strategies you can use to boost preorders, brand awareness and day-one sales. The following tips can help you connect with your customers, build rapport and show visitors why your tech product is worth their time.
Let’s get started.
1. Tie Benefits To Product Features
One mistake that many tech marketers and leaders make is focusing on the features of their products without tying in tangible benefits for potential customers. People are far more likely to buy from your company if they know how your brand will improve their lives.
For example, if you want to sell a lead-generation SaaS, you shouldn’t simply create a list of pop-up options and features available through your software. Instead, I suggest creating a product landing page that breaks down each feature and explains to users how they can benefit from taking action today.
We are all benefit-driven creatures. Before we buy something, we often ask: “What’s in it for me?” Keep this in mind when creating early marketing material for your new product, and you can address users’ questions, concerns and needs through your content.
The result should be an informed audience who knows how your product or service will improve their lives. People who understand the benefits of your brand are more likely to become customers.
2. Go Live On Social Media
Did you know that the experts at Statista estimate that 4.89 billion people will use social media by the end of 2023? This eye-opening statistic shows why it is essential to promote your new products on social sites like Instagram, Twitter and YouTube. If used properly, social media can help skyrocket brand awareness and help build early sales.
There are plenty of ways to engage with your audience on these platforms, but going live is a particularly effective strategy. Many people love engaging with brand leaders and industry experts in this way. The ability to talk to people live allows you to showcase your brand and answer important user questions.
Here are a few ideas you can use when promoting your brand on social through live video:
• Ask me anything (AMA).
• Product demonstration.
• General industry tips and tricks (tie in your product).
• Raffle/giveaway announcement.
• Interview an industry expert.
3. Allow Email Subscribers To Beta-Test Your Tech Product
There’s a good chance you already have an active email list of people interested in your brand. I recommend turning to these dedicated users before launching a new tech product or batch of features and asking for their help.
Specifically, ask email subscribers if they are interested in beta-testing your next release. The people who went through the effort to subscribe to your company are the same ones who want to see it succeed, so many of them should be willing to offer their feedback.
If you allow a small group of people to beta-test your product, you can make tweaks and UX improvements before it reaches the market. In other words, you can fine-tune the experience and ensure that paying customers see the value in your brand.
For example, let’s say you’re working on a new SEO SaaS and send subscribers beta codes and feedback forms. After reviewing what people had to say, you learn that many of your testers weren’t satisfied with the new user onboarding. With this knowledge, you can work with your developer team to flesh out the onboarding experience and improve usability.
In my experience, you should send beta codes a few months before launch day. This can give users time to test your product and your team plenty of time to make adjustments and boost early sales.
4. Use Social Proof To Build Trust
Finally, let’s talk about how adding social proof to your website can help boost early tech sales. Social proof in marketing is the concept that people will engage with a company if they see that other people or well-known brands have happily made the same decision.
Reviews from real customers are the best type of social proof. A vast majority of online shoppers look at reviews before buying something online. Think about the last time you bought something on Amazon. Odds are, you scrolled to the bottom and read reviews before adding the item to your shopping cart.
As a tech business owner, there are plenty of places you can include reviews on your website and social media. I suggest gathering reviews as soon as they come in and looking for ones that highlight your value proposition in order to show prospects what they stand to gain by becoming customers.
Once you have your list, start sprinkling reviews on product landing pages, homepages and other vital parts of your website. You’ll have a better chance of converting users if the reviews directly reference the product, specific features and benefits.
Selling your next tech product will not be easy, but you can make the process more manageable. These tips should help you diversify your reach, connect with your target audience and improve sales.
If you want to make the most out of your next launch, track your results and find ways to improve over time. After a few releases, you should have an actionable, step-by-step strategy for successfully releasing products to market.
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